
In the fast-moving world of digital marketing, September 2025 marks a turning point. Martech is no longer about stacking tools—it’s about streamlining, integrating, and saving money while driving smarter outcomes. Whether you're a lean startup or a Fortune 500, the question isn't if you need Martech—it's how to make it work for your bottom line. At Performix , we specialize in building affordable, custom Martech solutions that help businesses unlock ROI without drowning in complexity. Here's what companies are looking for right now—and how you can stay ahead. What Businesses Want from Martech in 2025 1. Lean, Integrated Stacks With over 15,000 Martech tools on the market, companies are ditching bloated stacks in favor of unified platforms. They want: ● Seamless CRM + CMS integration ● AI-powered automation that doesn’t require a data science team ● Tools that talk to each other—without middleware nightmares “2025 is the year marketers...